Jewish Billionaire Élisabeth Badinter’s Advertising Giant Wins $1.7 Billion Annual Advertising Budget For Pepsi, Lay’s And Gatorade Worldwide

Publicis Groupe has won responsibility for managing PepsiCo’s estimated $1.7 billion in annual global media spending across more than 200 markets.

By Levy Mayer

5 min read

Jewish Billionaire Élisabeth Badinter’s Advertising Giant Wins $1.7 Billion Annual Advertising Budget For Pepsi, Lay’s And Gatorade Worldwide

The advertising giant will oversee planning, ad purchasing, data, technology and artificial intelligence for famous brands including Pepsi, Lay’s and Gatorade. PepsiCo awarded Publicis the business without holding a traditional competition, replacing an agency that had handled its global advertising for more than 25 years.

Badinter is the daughter of Jewish entrepreneur Marcel Bleustein-Blanchet, who founded Publicis in a small Paris apartment in 1926. She remains a significant shareholder and serves as vice-chair of its board.

The $1.7 billion represents advertising money Publicis will manage, not a single payment to the company. It is still one of the advertising industry’s biggest and most powerful global victories.

Jewish Billionaire Élisabeth Badinter’s Advertising Giant Wins $1.7 Billion Annual Advertising Budget For Pepsi, Lay’s And Gatorade Worldwide

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