Jewish billionaire Marc Benioff is changing Salesforce’s AIForce product to SIForce, adopting the name “super intelligence” a day after President Trump said the White House considers people who keep saying “artificial intelligence” to be “the enemy.”
Benioff announced the change Friday on X, writing that AIForce is officially SIForce. The product connects AI tools with a business’s Salesforce information, helping employees find answers, update customer records and get work done through tools such as Claude and Slack.
Trump had already ordered federal agencies to replace AI with SI in official communications, although that order does not require private companies to change their names. Benioff’s announcement brings Trump’s preferred wording into Salesforce’s product branding.