Jewish Billionaire William Goldring’s Sazerac Buys British Vodka Brand Au In Deal Worth More Than $405 Million: Report

Founded by two friends in Swansea, Wales, in 2015, Au became known for its gold bottles and flavored vodkas. It now employs more than 80 people and also sells ready-to-drink cocktails.

The purchase strengthens Sazerac’s business in Britain. Sazerac plans to use its international reach to bring Au into more countries, giving the brand access to customers it could not reach as quickly on its own.

Goldring is from New Orleans whose family owns Sazerac, a global drinks company with more than 500 brands, including Fireball, Southern Comfort, Buffalo Trace, Svedka and BuzzBallz.