Cuban argued that growing opposition to AI data centers is not really about the buildings themselves. Instead, he believes many Americans are worried about losing jobs, growing wealth inequality and the rapid expansion of artificial intelligence.
According to Cuban, AI companies have already lost the public relations battle because they have focused too much on technology and not enough on the people affected by it.
He urged AI companies to visit local communities, listen to workers, artists and business owners, and invest in programs that help people adapt to the changing economy. Cuban said supporting communities should be seen as part of the cost of doing business.
He also warned companies not to rely on celebrity endorsements or political influence to improve their image. Instead, he said they must earn the trust of the public by showing they care about the people who could be affected by AI.
His comments come as opposition to AI data centers continues to grow across the United States. Recent reports show dozens of projects worth billions of dollars have been delayed or blocked, while surveys found most Americans do not want AI data centers built near their communities because of concerns over electricity use, water consumption, noise and rising utility costs.
Despite those concerns, Cuban believes artificial intelligence will create more jobs over time. However, he says companies must put people first if they want the public to support the future of AI.